ethical behaviour in business

Ethical behaviour and corporate social responsibility can bring significant benefits to a business. For example, they may:

1. attract customers to the firm's products, thereby boosting sales and profits
2. make employees want to stay with the business, reduce labour turnover and therefore increase productivity
3. attract more employees wanting to work for the business, reduce recruitment costs and enable the company to get the most talented employees
4. attract investors and keep the company's share price high, thereby protecting the business from takeover.

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