Saturday, 29 March 2014

Thursday, 27 March 2014

ethical behaviour in business

Ethical behaviour and corporate social responsibility can bring significant benefits to a business. For example, they may:
  1. attract customers to the firm's products, thereby boosting sales and profits
  2. make employees want to stay with the business, reduce labour turnover and therefore increase productivity
  3. attract more employees wanting to work for the business, reduce recruitment costs and enable the company to get the most talented employees
  4. attract investors and keep the company's share price high, thereby protecting the business from takeover.


Read more: http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business-practices/the-importance-of-ethics-in-business.html#ixzz2xD1NQd9C

Tuesday, 25 March 2014

Saturday, 22 March 2014

internal and external communication



Internal communication is the exchange of information between employees of an organisation. On the other hand, external communication takes place between the institution and the outside world, which is made up of clients, suppliers and creditors.


Friday, 21 March 2014

element of communication

The process of communication involves the following elements:

1. Sender or transmitter
2. Message
3. Encoding
4. Communication channel
5. Receiver
6. Decoding
7. Feedback
8. Brain drain

Why do we need these 8 elements?